According to the latest domestic tourism figures released by Destination NSW, the Orange region is leading the way for Central NSW tourism with substantial increases to both visitation and spend.
Destination NSW recently held an Industry Development workshop in Orange, open to local tourism and hospitality providers, where the results of their domestic tourism visitor research and statistics for YE 2016 were presented.
A total of 1,079,000 visitors were recorded to Orange, Blayney and Cabonne during YE June 2016, compared to 884,000 visitors YE June 2015, representing a 22% increase. A 23% increase in visitor spend during that period has also been recorded, growing from $218m YE June 2015 to $269m YE June 2016.
“Feedback from the State tourism body, Destination NSW, is that the Orange region is leading the way in regional domestic tourism across NSW, and these figures from Destination NSW clearly support that statement,” says Rhonda Sear, Executive Officer, Brand Orange.
Momentum continues to build positively towards establishing a joint tourism venture between the Brand Orange Board and Orange City Council. A motion for forming a Transition Board under the Australian Corporations Act was passed on Tuesday 15 November 2016, with equal representation from the Brand Orange Board and Council having been approved by Councillors.
It has been agreed that the Brand Orange Board will nominate the Chairperson for the Transition Board, which will commence from 1 January 2017 with a sole focus on the strategy development for the proposed new tourism entity. It is envisaged the new entity will begin operating in H2 2017.
“We will ensure that our priority is given to the work of the Transition Board, while Brand Orange continues to deliver in the promotion of our region on a business-per-usual basis,” says Peter Robson, Chair of Brand Orange Board, “Although tourism in the region continues to go from strength-to-strength, we cannot afford to rest on our laurels.
“It is critical to ensure that we are one united industry-led voice, and that we continue to remain ahead of the pack.”
Brand Orange will continue operating in its current form until 30 June 2017, when it is envisaged the new tourism entity will be finalised and then launched.
Input into the new entity’s tourism strategy for the Orange region will be incorporated from the results of industry stakeholder feedback obtained through two Industry Tourism Workshops hosted by Orange City Council in August this year.
For more details on the Orange City Council Tourism Strategy Draft Report and Tourism Engagement Report visit the Orange City Council website:
Destination NSW Tourism Statistics Source:
Central NSW Visitor Statistics